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  • Writer's pictureAjay Miglani

10 steps for International Cosmetics Brands to sell in India

Updated: Jan 9

India is a populous country with over 1.3 billion people and growing. It is forecasted to be the world’s most populous country in the very near future.

India also has a very large youth population and many upwardly mobile households that are just getting onto their journey of personal consumption and wealth creation.

India is also very vibrant in terms of ideas, innovations, local entrepreneurship and has displayed tremendous resilience when faced with natural calamities and other challenges.

10 Steps for USA cosmetics brands to sell in India

If you are a cosmetics business in USA and would like to sell your products in India, here are 7 steps to that goal:

1. Engage with a good cross border ecommerce company like Tiger Pug

2. Get the right advise on the five P’s – Product, Place, Price, Packaging and Promotions that are relevant for the Indian market

3. Get to understand regulatory requirements in terms of cosmetics registration with CDSCO and registration under the Indian Metrology Act

4. Understand the local taxation including GST, customs and withholding tax system in India

5. Understand about the payment management and remittance requirements related to payment of your export invoices

6. Appoint an importer in India who can be your local representative for all certification requirements (Tiger Pug can play this role)

7. Identify products that are going to be sold along with the channels and pricing decisions

8. Obtain licences and registrations prior to export

9. Export your goods to Tiger Pug

10. Get Tiger Pug to sell your products on your brand online store as well as marketplaces like

The above process may take up to six months from idea germination to incubation to execution.

So if you would like to start selling your branded cosmetics in India by early 2021 this is the right time to start thinking about it.

Tiger Pug offers you a free 1-hour consulting on the above points at no obligation.

This would be done through a one on one phone call or a video conference.

If you would like to setup a call with Tiger Pug and to learn about the experience of other USA brands, please send us the form by clicking below

We will connect and setup a mutually suitable time for a call.

Thank you and look forward to hearing from you.

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